FOR IMMEDIATE RELEASE
Hemlock Resort to become Sasquatch Mountain Resort
Fraser Valley’s favourite alpine playground launches new name and logo
Hemlock Resort, British Columbia – February 24th, 2017: We are pleased to announce, effective March 1st, 2017, we will be re-branding with the new name, Sasquatch Mountain Resort.
Sasquatch Mountain Resort, formerly “Hemlock Resort” is located within Sts’ailes’ Traditional Territory. The Sasquatch, which is an anglicized pronunciation of Sa:sq’ets, is the primary caretaker of the land and an integral aspect of the Sts’ailes’ identity and spiritual beliefs. Historical experiences with Sa:sq’ets have been orally documented and passed down from generation to generation. The Sasquatch ensures that the land remains plentiful and well taken care of.
There will be no disruptions to daily mountain operations during this time.
To celebrate the name change over Spring Break, March 15 – 26th, children 12 years of age and under can ski for free with a donation to the food bank.
GM, Hemlock Resort
Director of Operations, Berezan Hospitality Group